Logo Design and Visual Identity
A logo and visual identity that present your business the same way everywhere it appears: on the sign, the website, Instagram and the business card. A logo with 3 concepts, a logo with colour palette and fonts, or a full identity with brand book. Revisions are unlimited within the concept you choose.
Features
Logo
3 concepts to start, unlimited revisions within the one you choose.
Colours and fonts
The brand's colour palette and fonts, with a short usage sheet.
Brand book
The full identity rules: logo, colours, fonts, allowed and forbidden uses.
Business materials
The design of business cards, letterhead and envelopes, the email signature and social media templates.
Logo, visual identity, brand book: what each one is
A visual identity makes your business look the same wherever it appears: on the sign, on the website and on Instagram. The logo is the mark: the name or symbol of the business. The visual identity is the system around it: the colour palette, the fonts and how they are placed on the sign, the website, Instagram and the business card. The brand book is the document that writes these rules down, so every designer, printer or employee uses the brand the same way.
Three packages
A basic logo includes 3 different concepts, unlimited revisions within the concept you choose, and the final files. The brand package adds the colour palette, the fonts and a short usage sheet to the logo. Full branding includes the complete brand book and the business materials: the design of business cards, letterhead and envelopes, the email signature and social media templates. Business cards and letterhead are delivered as design files; your print shop prepares them for print and prints them. The price is set for each client; you get a free quote with the final price before any work starts.
How we work: from brief to final files
Work starts with a brief: what the business does, who it sells to, who the competitors are and where the logo will appear. After the research you receive 3 concepts, each a different direction. You choose one and we refine it with unlimited revisions within that direction; an entirely new concept is extra work. A logo is finished within 2–3 weeks, full branding with a brand book within 4–6 weeks; the timeline also depends on how quickly you reply. Rush work is available with a shorter deadline for a surcharge.
The files you receive
Vector formats keep the logo sharp at any size, from a shop sign to a phone icon. The logo is delivered in vector formats (AI, EPS, SVG) for print and signage, and in PNG and JPG at several resolutions for the web and social media. You also receive the variants: horizontal, vertical, with and without tagline, and single-colour.
Identities we have built
IT Durrës designed the logos and visual identities of Traloa, the mobile hotel-booking platform, Profi, the business directory, and BESA OS, the hotel management system. Most client work is white-label, so the clients are not named here. Branding is done online, with meetings on video calls, for businesses in Durrës, Tirana or anywhere else. When the identity is ready, IT Durrës also builds the website and the graphic materials with it.
Process
Brief
Your business, customers, competitors and where the logo will appear.
Research
How competitors look and what sets your business apart.
Concepts
3 different logo directions; you choose one.
Revisions and delivery
Unlimited revisions within the concept, then the final files.
Benefits
A free quote with the final price before any work starts
Unlimited revisions within the concept you choose
Files for every use: AI, EPS, SVG, PNG and JPG
IT Durrës also builds the website in the new identity
Frequently Asked Questions
Ready for a new logo?
Tell us what your business does and who it sells to — get a free quote before any work starts.
Request a free quoteRelated Services
Social Media Management for Businesses
Facebook, Instagram, LinkedIn and TikTok for your business: one platform, 2–3 platforms or the full package with ads.
Graphic Design for Social Media and the Web
Digital graphics for businesses: posts, stories, banners, ads and PDF brochures, in your brand's style. Online, anywhere.
Business Photography
Product, premises, team and event photos in Durrës and Golem, at your premises. Editing included.